Charles Schwab

Schwab Trading Powered by Ameritrade™

Content
Web Design
Schwab Trading Powered by Ameritrade™

Project Background

Upon Schwab’s acquisition of TD Ameritrade, a massive integration initiative began rolling out across the enterprise with the help of many external agencies. One of the key elements was the integration of TD’s trading capabilities, including their education, service, and most importantly their award-winning thinkorswim® trading platforms.

Our challenge: Work with the in-house creative team to develop a centralized marketing hub on the Schwab website for prospects and clients to learn about the new “Schwab Trading powered by Ameritrade™” offering.

Project Background

We balanced the new platform visuals with elevated lifestyle imagery to represent a distinct audience of serious, passionate traders in their element.

Beyond the marketing hub, we sought out ways to bring the technology-forward visuals to life by introducing motion into subsequent web pages.

We continued to expand the visual brand to other touch points of the hub, including awards and accolades that showcased Charles Schwab as the #1 Overall Broker.